Video testimonials are a quick and easy way to create a powerful, relatively low cost sales tool.
Video generally is one of the fastest growing marketing tools you can use to enhance your business, whether that be to raise your profile, increase your page ranking or to increase sales and conversion rates. Increasingly customers are searching specifically for video, rather than coming across it accidently and if you can reach a number one page rank on youtube you increae your chances of being found in a universal search on Google.
Studies done in America have shown that putting good quality video on your site can do a number of things:
On e-commerce sites, it can increase your conversion rate by between 20-40% . Conversion rates even increase, although to a lesser extent if noone watches the video, because there is an assumption that if a manufacturer or distributor is so confident in their product they have taken the time to show you a video of it, it must be good and they must be reliable.
Existing or potential customers want to receive information in fast, engaging and easily digestible chunks – what better way than by video. Video has higher click through rates than equivalent text in e-mail shots; search engine searches and it is more likely to be shared.
You can use video across all your other marketing platforms; through blogs; social media; websites; video hubs (like you tube and vimeo); in e-mail marketing; in e-mails and video testimonials particularly are a great way just to keep in touch with existing customers – share your good news with them.
Feature Media produce a catch up e-mail every month, which says what we’ve been up to and asks our customers and networks to let us know what they’ve been doing, sometimes we include our video testimonials – what better way to remind people what a great job you did for them or what a great job you’ve just done for someone else – it constantly reinforces confidence in your products and services and shows case studies, which remind contacts of the variety of work you do – avoiding the “I wish I’d known you did that…” conversation.
If you have other videos on your tube, you can also add a customers video testimonials as video response to the work that you’ve done for them, which give you brownie points with you tube.
Video testimonials can range from the DIY and very simple to more involved case studies, shot on location – your decision on the right one for you will be based on budget of course but be aware that studies have also shown that quality also matters.
Please have a look at one example, we’ve produced for ourselves and one on location that we’ve shot for a customer of ours The H2 Company.
For more information about video testimonials and how to use them please get in touch today by calling the Feature Media team on 0113 2205265 or e-mailing firstname.lastname@example.org