A film to demonstrate your values, USP's, products and services. You might also include information about your process, if it demonstrates efficiencies and or difference. These can be about a specific product or about your business generally.
These can also be called Vlogs or Vodcasts. Simply, they are short films that give away tips and or information that will save prospects and customers, time, money or hassle. Think FAQ's. These films set you up as a trusted expert and add value.
An opportunity for you to share the work that you are doing through your customers. Get them to say how great you are and select customers that reflect the customers you want to engage with.
Films that document any charity of community work that your company is engaged in. Sharing these activites with the rest of the company and with your customers have been proven to help with staff recruitment, retainment and with winning business. They can also be used by the beneficiaries to further promote their work.