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AFINITE – Customer Testimonial Video

The Brief

Afinite are an IT company, with a fantastic reputation for delivering great solutions and customer care. In a competitive market, Afinite wanted to demonstrate why they’re different and asked Feature Media to produce a Video Web Banner and two more Customer Testimonial Videos to add to the two we previously shot, to help them win more business.

The Process

When producing a Customer Testimonial Video, its always important to understand the buying journey that a customer goes on and understand the pain or challenges that have been taken care of. Feature Media have a great process for scripting/structuring and producing customer testimonials, including speaking to your customer in advance to talk about what filming will involve and introduce ourselves so they feel completely comfortable – after all it can feel a bit scary!

Once filmed a draft edit was provided for Afinite to review and feedback on, along with sample animated graphics for titles, call to actions and lower third name titles.

The Results

Afinite are really pleased with their testimonials and are using them across all their online marketing channels and in sales meetings with new customers.

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