AIT have multiple sales channels, reselling their software to the end user. They wanted to produce a series of 2d explainer animations that the channel could use to promote AIT’s software portfolio and highlighting cost and time saving benefits to customers in an engaging way.
During preproduction Feature Media worked with AIT to develop script, which addressed the barriers and triggers of their target market.
Once signed off, our team of animators created a storyboard and concept work. It was important to AIT that the characters were simple and that their brand colours were fully utilised.
Following sign off, we began animating. A rough draft was sent to AIT, with a guide track voice over and suggested music track. After a few amends, we bought the music track and facilitated the recording of the vo.
Feature Media delivered the animation as a high quality MP4 to be uploaded to video streaming sites, like youtube.
AIT have seen an uplift in enquiries for their PCounter software following release of the animation and are also in discussions with Pcounter to distribute another of their products, exclusively in the UK. An additional benefit, they weren’t expecting!
“Feature Media have been a joy to work with. AIT has an ethos of delivering brilliant customer service and we expect this from our suppliers. Feature Media exceeded even our expectations and we look forward to continuing to work with them.”
Liz Marshall, Marketing