Assistive Bathing provide completely tailored bathroom solutions for people struggling to get in and out of the bath safely. As well as showcasing their products, they were keen to introduce the company and share their values with new customers. They also wanted to highlight the customer journey.
During preproduction, we discussed Assistive Bathing’s target market and what they were trying to achieve, with this we pulled out key messages, tone and understood the graphic style required. In a market place known for hard sales, it was important that Assistive Bathing demonstrated their USPs. We wrote the script and after a couple of tweaks set about creating a hand-drawn storyboard and graphic assets for Assistive Bathing to approve.
Next we produced a vector storyboard, which we animated. We recorded a guide track voiceover and selected a music track. After one main round of amends, we purchased a professional voice over, chosen by Assisitive Bathing from one of our reels and the music track. We delivered the files so they can be used across multiple marketing and sales channels.