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ASSISTIVE BATHING – 2d explainer animation

The Brief

Assistive Bathing provide completely tailored bathroom solutions for people struggling to get in and out of the bath safely. They wanted to introduce the company and its values and share some of their products, processes and customer journey to new prospects.

The Process

During preproduction, we discussed  Assistive Bathing’s target market and what they were trying to achieve. Feature Media pulled out key messages, tone and understood the graphic style required. In a market place known for hard sales, it was important that Assistive Bathing demonstrated their USPs. We wrote the script and after a couple of tweaks set about creating a hand-drawn storyboard and graphic assets for Assistive Bathing to approve.

Next we produced a vector storyboard, which we animated. We recorded a guide track voiceover and selected a music track. After one main round of amends, we purchased a professional voice over, chosen by Assisitive Bathing from one of our reels and the music track. We delivered the files so they can be used across multiple marketing and sales channels.

The Results

Assistive Bathing are using their animation throughout their marketing and sales process and have also asked us to produce ‘Teaser Animations’ to share across their social media channels. We are awaiting a review meeting to get get results.

 

 

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