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BARCLAY JONES – Animated Video Podcast

The Brief

Barclay Jones are a recruitment technology firm specialising in recruitment software, passionate about getting the right solutions for their clients. They wanted a podcast style video interspersed with graphics already in use in their online marketing to explain their new technology and its benefits to potential customers.

The Process

We worked with Barclay Jones through pre-production to ensure that the right messages were fully incorporated into the script. Then we used our experience in production to reassure them throughout the filming process.

We filmed them in our studio at Feature Media’s offices and assisted them with their performances to camera, helping them relax and feel comfortable in.

We filmed them in our studio at Feature Media’s offices and assisted them with their performances to camera, helping them relax and feel comfortable in what was for them an unfamiliar situation. We provided tips on using the auto-cue and on ways to improve their presentation techniques including effective gestures and posture. As a result, they came across as natural yet energetic on screen.

In post-production we animated their images and cut them into the film keeping it fresh, sharp, and visually interesting. Throughout the process we listened to input from the company and adapted to their suggestions.

The three films are primarily for online use but we also produced tablet, phone and laptop files for use in meetings or presentations with potential clients. Barclay Jones has its own Youtube channel and we have offered online support with regard to optimisation.

Testimonial

“Working with Feature Media was A great experience. They are massively helpful, fun to be around and gave us great ideas to help us achieve our objectives.”

Lisa Jones, Director, Barclay Jones

 

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