BASI HEATING – Promotional Video

The Brief

We were approached by marketing company Engine Room to produce a series of six how-to videos for boiler and central heating experts BASI Heating.

They wanted to create interesting content that shared their knowledge and educated prospects and customers about how to choose and maintain their boilers, to ultimately build brand trust and convert more sales

The Process

Feature Media met with BASI Heating for a pre production meeting to discuss the script and storyboard. Once finalised, our camera crew were sent to film the videos. We ensured that disruption of daily routines were kept to a minimum during our filming, as efficiency for the client is one of our main priorities.

The Results

BASI Heating were very impressed with the final videos which covered a range of topics from understanding smart technology to using certain boiler controls once installed. They are now using them across their online platforms with the intention to integrate them into specific marketing campaigns later this year.


I have been very impressed with the service and quality of work from Feature Media.

Harminder Powar, Operations Manager, BASI Heating