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BASI HEATING – Promotional Video

The Brief

Basi Heating Product Promotion:

Marketing company Engine Room contacted us to produce a series of six how-to videos for boiler and central heating experts BASI Heating.

BASI was founded in 1990 by a highly skilled gas engineer who had worked for British Gas since leaving school at 16. Fuelled by his passion for providing honest advice and cost effective home heating solutions, he set about creating an alternative central heating provider which would out-perform its national competition on customer service and engineering skill.

They wanted to create interesting content that shared their knowledge and educated prospects and customers about how to choose and maintain their boilers, to ultimately build brand trust and convert more sales

 

The Process

Feature Media met with them for a pre production meeting to discuss the script and storyboard. Once finalised, our camera crew were sent to film the videos. We ensured that disruption of daily routines were kept to a minimum during our filming, as efficiency for the client is one of our main priorities.

The Results

The final videos covered a range of topics from understanding smart technology to using certain boiler controls once installed. They are now using them across their online platforms with the intention to integrate them into specific marketing campaigns later this year.

Testimonial

I have been very impressed with the service and quality of work from Feature Media.

Harminder Powar, Operations Manager, BASI Heating

 

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