Bond It are a local manufacturer specialising in the production of sealants, adhesives, building chemicals, waterproofing products, roofing compounds, polyutherines, adhesive tapes and ceramic tile adhesives. Bond It wanted Feature Media to produce two product demonstration films to highlight the innovation and uniqueness of their products; the benefits for the end user and the ‘better grade’ qualities of the products compared to their competition.
The team at Feature Media worked with Bond It in pre production to fully understand their product innovation and therefore it’s new approach and unique benefits to customers.
During production we worked in both a studio setting and on location to create the feeling of an advert. We also had a larger team than normal out on location to help with rain effects, to demonstrate the products ability to stick even in the wet.
Bond It wanted a punchy, high impact film. The post production team used fast paced editing techniques and jump cutting to create this effect. We also animated the Bond It logo through our motion graphics stage and used this as a transition throughout for a consistent look and reminder of the brand.
The film was delivered on first play DVD and in file formats for web and PC playback. We also set up Bond It’s youtube channel and optimised the film.
Due to website delays we have as yet been unable to measure the impact of the films. We will update this area as soon as we have the information.
“Clever photography and images that re-enforce the brand throughout. Very professional.”
Kirstie Cooper, Marketing Manager, Bond It