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CORMAR CARPETS – Promotional Video

The Brief

Cormar Carpets Promotional Video:

Cormar carpets are a family owned, 5th generation carpet manufacturer. They are based in Lancashire and have a distribution centre in Milton Keynes. Their customers range from small independent retailers to John Lewis’, Debenhams and other larger stores. The larger retailers particularly want to have tours of the factory in order to train staff, who will subsequently be selling Cormar’s products.

 

The Process

Feature Media have worked with Cormar since 2015. Mainly on training videos for their machine operators and more recently a Health and Safety Video. We therfor  know the business very well. But this video was slightly different in that it had to have a more polished look because it was a video for an external audience and one that Cormar were keen to impress.

We worked with Cormar to produce an extensive script, including all aspects of the business and its processes. All of which could also be condensed into a 2 minute video.

We shot the video over three days, working with a team of three over two sites. The history and location of the business was an important part of the story so we used a drone to really make the most of the beautiful landscape.  It also allowed us to film some cool footage. We filmed over head, whilst Cormar lorries picked up and dropped off deliveries.

In editing the video, it was important to keep the pace so we used time ramping to speed up and slow down footage. We also included video shot during a product photography shoot.

 

The Results

Cormar carpets are using the video on their website. They have also shared it with retailers to help reduce site visits and are using it within retail outlets were the cormar branding takes pride of place. Finally they are using it to induct new employees

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