FICEP is an international supplier of structural steel and plate fabrication equipment and processing systems controlling approximately 75% of the world market. They wanted to produce a series of videos to use in marketing campaigns and at exhibitions to increase awareness of their products and services across the construction sector. In order to emphasise their strong customer relationships we suggested a customer testimonial film to stand alongside their promotional films.
We worked with FICEP to craft strong messages suitable for their new and existing clients. Then we wrote the scripts, filmed with high-end production equipment such as an aerial drone, tracks and 4K cameras. After that we edited and overlaid tracked graphics that suited the brand. All in all we produced a series of strong promotional videos demonstrating the benefits of FICEP’s products as well as the testimonial film illustrating how their customers value their equipment and services.
FICEP so far have had great success showcasing their videos at exhibitions, generating interest and awareness of their services and ultimately have an invaluable set of marketing collateral to grow their business even more.
“We are very happy with the content and quality of the video. Feature media are professional, responsive and listened to our needs for the message we wanted to portray to new and existing customers.”
Mark Jones, Managing Director