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HARVARD TECHNOLOGY – Promotional Video

The Brief

Harvard Technology is a manufacturer of energy saving wireless lighting control solutions including LeafNut, EyeNut, LED drivers & light engines. They have years of expertise in the field and have deployed and managed systems all over the world.

The Process

We filmed them in our studio¬†at Feature Media’s offices and assisted them with their performances to camera, helping them relax and feel comfortable in what was for them an unfamiliar situation. We provided tips on using the auto-cue and on ways to improve their presentation techniques including effective gestures and posture. As a result, they came across as natural yet energetic on screen.

In post production we animated their images and cut them into the film keeping it fresh, sharp, and visually interesting. Throughout the process we listened to input from the company and adapted to their suggestions.

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