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HB42 – product promotional video

The Brief

HB42 is a product from Hilton Banks. A sealant and Adhesive manufacturer, based in the South. They wanted to create a product video to promote the key features and benefits of their HB42 range.

The Process

Feature Media have previously created videos for another sealant and adhesive manufacturer in the North so we understood the key features and benefits of the product very quickly. It was important however, to make sure that the brand for HB42 came across and the videos were different.

We developed a script and some concept work. Because Hilton Banks wanted to great a patterned backdrop to their product range, it was necessary to recreate the product in 3d, rather than film it. We secured and shot across several different locations to demonstrate the full range of applications.

The product promotional video was delivered in a format to go across all Hilton Banks’ marketing and sales channels.

The Results

Hilton Banks use the video on their Facebook page and in distributor/retail stores across the UK. They have reported an uplift in stores requesting the video and an increase in sales in those stores already playing the video.

Testimonial

“Communication from start to finish was great. Feature Media responded very well to all feedback and got amends completed quickly”.  Scarlett Banks, Marketing Manager

 

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