Sagars accountants are one of the largest, independent accountancy firms in Yorkshire. They pride themselves on growing their business on 100% referrals from happy customers. Sagars initially wanted to create a promotional video, which would sit on their website, for prospects who had been referred to get a better understanding of their values, their team and point of difference.
Whilst producing the content for this, the decision was taken to create several customer testimonial videos, across their commercial, private client and charity/trust portfolio. Here is one of those videos.
It was really important to Sagar’s that their reputation was upheld and the importance of relationships was highlighted.
After advising on the types of clients they should think about approaching, Feature Media worked with Sagars to find out more about why these clients had chosen to work with them and the benefits they had realised – the reason they stay with Sagars.
We scheduled the videos, two per day so we were able to maximise Sagar’s budget and provide them with best value.
A production schedule was produced and all the interviewees were prepped ahead of the shoot. During filming, Feature Media used their expertise in media training to relax interviewees and make something that can be quite daunting into something enjoyable.
We edited and delivered the first set of 3 videos, within 3 weeks.
The videos are sent out by all partners and fee earners to their satisfied customer base as a tool which can be forwarded onto people they know, encouraging further growth through referral.
” We chose Feature Media because we felt we could build a relationship and be supported. We originally commissioned six videos, have since completed another one and referred Feature Media to our contacts, a measure of our satisfaction and the confidence we have in them. The added benefit of the client testimonial videos is that they have boosted team morale and we’re using them when pitching for new work, as well as on the website. Crucially, they listened to what we wanted to achieve and added the benefit of their expertise and experience to ensure that our ideas were brought to life – the result is that we have 7 films we’re really proud of and super happy with.”