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Spectus Window Systems – 3d Promotional Film

The Brief

Spectus Window Systems – 3d Promotional Film

Spectus are part of the Epwin group. They’re one of the UK’s largest manufacturers and suppliers of PVC windows, doors and fascia systems. Spectus Manufacture PVC windows and wanted to produce a 3d animation to demonstrate the features. They also wanted to highlight the benefits and finishes of their Vertical Slider Window range, primarily to play on screens at an event.

 

The Process

Feature Media worked with Spectus’ marketing team and their engineers to design a short 3d animation, which showed off key features of their Vertical Slider Window and key marketing messages. All in the style of their brand and brochure design.

Even though the animation is short and relatively simple in terms of messaging, it was still important to provide a storyboard to demonstrate what we were intending to show visually, over each key message and making sure that the messages worked in the correct order.

Spectus supplied CAD design, which our animators added light and textures to, adding a simple background. We added some animation to this as a concept piece to make sure we had correctly interpretted the look and movement of the windows.

Our animators then used pre existing graphics, in this instance, to create a similar look and feel to the rest of Spectus’ marketing.

 

The Results

Spectus have used the animation at events and through given access to their distributor network and have seen an uplift in enquiries, against other products.

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