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ULTRAFRAME – 3D Product Animation

The Brief

Ultraframe – 3D Product Animation:

Ultraframe are a manufacturing company that design and manufacture their own roofing Products. They wanted to create a series of 3d product animations to show off the USP’s and quality of their products.

The Process

Feature Media worked with Ultraframe’s marketing team to understand their product USPs and the benefits that these provided for their customers. From our initial discovery meeting, we developed a process that would enable us to carry out the animation as efficiently as possible.

Ultraframe’s marketing team provided a script and outline storyboard, including key messages and visual ideas from their existing marketing.

We worked with their existing CAD designs and rendered a model with textures, reflections and an environment. Once Ultraframe we happy with this we worked on a more detailed storyboard. As well as 3d renders of their product. It was also important to see their products in the context of a real living space, so we built a 3d conservatory and kitchen too. Ultraframe also wanted Feature Media to produce vector graphics to visualise their key messages.

All graphics were created in accordance with Ultraframe’s brand guidelines, using the correct colours and fonts.

The Results

Ultraframe are using the videos on their website, Youtube channel and within direct correspondence with customers.

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