WHY PROMOTIONAL VIDEO?
“About us” films are firmly in the nuture part of the sales conversation. Once you have the attention of a prospect and they know you can solve their problem, they’re ready to find out why more about your process, if they can trust you, if you’re going to be reliable. Particularly effective at INCREASING ENGAGEMENT WITH CALLS TO ACTION, where the next step is a conversation with you.
There are various styles of video and your brand, audience and what you’re trying to achieve will dictate this.
Length, number of locations, number of interviews and complexity of shots, editing style and graphics will have an impact on the level of investment required. Dependent on the nature of your company and what you’re trying to promote, you may also need to consider actors/presenters.