World Product Day: What are the Benefits of Product Videos?

19th July 2022

Watch our 2022 product video showreel below.

When deciding whether to convert customers will often research your product/service as much as they can. Consumers want to view their options so they can make an informed decision. Product videos are a great way to show off your product or service and stand out from your competitors.

What is a product video? 

A product video effectively demonstrates the benefits of a product/service. It focuses not only on the features but also concentrates on how the brand relieves the pain points consumers may encounter. Product videos help consumers make informed decisions when they are in the consideration stage and can be the difference between a customer deciding to convert or not. 

What are the benefits of product videos? 

1. A better understanding of the offering or service

97% of marketers say that video marketing helps users understand their brand better. When selling anything you don’t want your customers to be left in the dark about any features of your product/service. Product videos are great at summarising everything that sets your product apart from your competitors. 

Video content also provides reassurance; 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

 Video is easy to digest and great when consumers need information quickly. 

2. Video is favoured by Google 

A webpage containing video content is more likely to rank on Google. Video often improves traffic to a website, and this is one of the qualities Google looks at when determining search rankings. Companies using video enjoy 41% more web traffic from searches than non-users.  

Another benefit of video is that it keeps people on your website for longer. Users will more often be engaged with a video on a webpage longer than they would be with text. Increasing the time people spend on your site will increase your overall search ranking.  

3. Show your product from every angle with the best features 

Video and animation allow you to show off your product from every angle. You can incorporate mock-ups and 360° shots from different viewpoints. It’s an amazing way to reproduce the in-store experience without the consumer having to actually go there. 

Animation is a great medium for product videos, as get the freedom to convey complex ideas in a simplified manner. Animation is a great way to show off your services if they are non-tangible, such as software.

3D animation is also an option for product videos. 3D animation allows users to engage with a product before it’s even been created. 3D animation also allows you to show things that might be possibly hard to film in person.  

4. Adding value to your company 

The impact of the video content lies in the storytelling around the product. Contextualising the product by attaching a story to it can engage your customers emotionally and create empathy towards your brand.  

Buying behaviour specialists have found that the majority of the time it’s emotion that drives purchasing behaviours. 

5. The ubiquitous presentation medium 

Video content is a medium that can be viewed everywhere. Today most people consume videos on their mobiles One sign of this is that 85% of videos on Facebook are viewed without sound, especially in public places. People want quick and digestible information that they can access anywhere, and this is what product videos provide for consumers.  

6. Highlighting the ultimate benefits for the customer 

One of the biggest advantages of video content is that it is featuring the product in real conditions. It allows you to explain all or part of the features to improve the consumer’s understanding of the product. In this format, the goal of these product explanations is to link the product’s functions to its benefits for customers, using visuals to show how it can effectively meet their needs and also how it can alleviate their pain points. 

7. Product videos can help increase conversion rates and generates leads. 

64% of consumers said they are more likely to purchase after watching a product video. Product video helps minimise uncertainty around a product. By building the trust of your audience with product video you increase their chances of becoming customers.  

How can we help?

If you have a product or service that you want to promote please get in contact.

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