Video marketing activity has been on a steady increase over the past few years but this year we will see it reach a peek as marketeers move to increase their investment in video marketing and integrate it into their marketing budgets, rather than view it as an add on…with 89% of B2B marketers currently using content marketing’ (Wordstream 2018)
It’s no surprise that audiences engage more with moving image than static images and text. They want to be engaged, informed, entertained and moved, or connect on an emotional level. This is where video is most powerful.
Audiences also want to consume content when its most convenient for them. With advancements in smart phone technology, more and more people are watching content online.
‘Over 500 million (half a BILLION) people are watching video on Facebook every day’ (Forbes)
‘82% of Twitter users watch video content on Twitter’ (Insivia 2017)
Whilst continuing to use traditional marketing channels, injecting video i.e. e-mail marketing, pitches and presentations or proposals, does make a difference. Businesses are reporting an uplift in enquiries and conversion rates. Importantly, however the demographic is also changing. Millennials are now occupying the workplace and businesses need to get on board with the way they consume information, if they are the market to their future customers.
‘The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.’ (Wordstream 2018)
Here are some tips to help you increase your social video shares:
- As with traditional marketing. Target your messages to your audience. Have a look at our sales funnel video to help with this: https://www.youtube.com/watch?v=T06ZtwaWdRg
- Keep your video short 60 secs max on social. You can always aim to drive your audience to another longer video or ‘more in the series’ or encourage them to subscribe, if they’re interested in the topic.
- Use subtitles on social. More and more viewers are consuming video on social media channels, with no sound.
- Aim to build a community. Getting viewers to engage, share and comment and take part is what comes next will be your most loyal advocates.
For more information about using video on social channels, get in touch here.