National Online Learning Day: 8 Reasons Why Video Is the Best Tool for Learning and Development

15th September 2021

Today is National Online Learning Day, a day to celebrate the array of opportunities that online learning and educational technology provides for learners. Learning doesn’t end at school, as people build and develop in their careers it’s important for them to continue to learn in order to progress and develop their skills in the workplace.   

It’s fundamental for business growth that companies put in place regular learning and development training for staff, this not only strengthens their team but also helps with staff retention rates. According to a study by LinkedIn 94% of employees say they would stay at a company if there was an investment in their learning.   

Video is an amazing tool for learning, especially in the workplace. Video has been proven to be a much more effective way of delivering training compared to more traditional types of training. In this blog, we cover 8 reasons why video is one of the best methods for delivering training and development to employees.    

1. It’s better for engagement  

Video is able to engage people in a way that text-based communication cannot. Many people today choose to use video to learn, 75% of people are more likely to watch a video than read online documents or online articles. By offering employees video they are more likely to utilise the training resources and therefore more likely to retain the information.   

2. Video reduces costs  

Training and development can be a big investment but using video can help significantly lower costs for businesses.  video lessens the amount that has to be spent on external factors such as, paying people to deliver training and paying for people’s travel expenses.   

3. Increased retention   

As touched on, video is not only good for engagement but also retention. When you spend budget on training and development you want to ensure that employees remembering what they are learning. Studies have found that when presentations include video alongside text, they are 9% more effective than text alone when comprehension is tested right away, but become 83% more effective when those tests are delayed. This goes to show that video helps improve people’s ability to remember information presented to them for longer.   

4. Video can be rewatched   

The great thing about video is that it can be rewatched. Specific parts in the video can be paused and replayed by an employee, helping further with the retention of information. With physical training, you run the risk of employees missing a training session but with a video they can watch it another day. Employees can access training when it is convenient for them and follow it at their own pace.   

5. Video is measurable   

The problem with training material such as written texts or traditional classroom training is that the results cannot be measured. As an employer, you have no way of knowing if your team has read or digested the information.   

Video allows you to easily track who has watched it to completion. As an employer, this can give you peace of mind that everyone has received the correct training.   

Tracking videos can be done by using hosting providers such as YouTube or Wisitia. These sights allow you to look at the video analytics of your training videos.  

6. Video is accessible   

Due to the pandemic and people working remotely, it’s harder now than ever to get everyone in the same place. The great thing about video is that it can be accessed anywhere, at any time, and on any device.   

Studies have shown learning in shorter bursts helps people retain information and videos allow for this kind of learning style.   

7. Everyone receives the same message   

With more traditional methods of in-person training, you can’t be sure that everyone is getting the same message. Using video reduces the chance of human error, you know everyone will receive the information in the same way.   

8. Easier for staff to understand   

A video is a more inclusive way of delivering a message. They can be easily translated, breaking down language barriers. They can be easier to understand for those who may have difficulty reading text. People also have different learning styles and video covers both visual and auditory.

How can we help?

If you’re interested in using video in your training and development strategy please contact us. At Feature Media we have over 10 years of experience in creating training videos for many companies in different sectors.  

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Feature Media
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